THE #1 THING YOU NEED TO BUILD TRUST IN A CRISIS

THE #1 THING YOU NEED TO BUILD TRUST IN A CRISIS

Over the last few weeks, I have heard many of my clients losing trust in their company’s ability to navigate through this crisis. Many are feeling demotivated and disengaged, and the change to working from home in many cases has not helped with their overall sense of effectiveness and productivity. A lot of them are worried, anxious and concerned about what could potentially happy to their roles and their livelihood. In many instances, their bossess are brining added pressure by micromanaging for results, which is making employees not know where to look for guidance, support and leadership.

At times of crises, trust between employees and leaders is crucial. If you are a leader trying to navigate your way through COVID19, here’s the one thing you can do to build trust and get your employees to continue to bring their best at work: COMMUNICATE!
Your employees are looking for who to listen to, and who to believe. We’re looking for a trusted voice in the storm to help guide us, one that can steer us toward the truth as it unfolds, and away from lies and misstatements, be they well-meaning or malicious. This is the leaders’s task — to provide that “True North” to employees, community, customers, investors, and stakeholders.
What to say and how often? My advice to you is commmunicate, communicate and over communicate. All communications need to be about, or take into account, the pandemic crisis. Anything else feels callous, and off. Make your communications caring and inclusive, because we are ll in this together.

Communicate more frequently than ever before with your teams. Be open, be honest, be transparent. And in return, your employees will give that trust back to you by showing up in their best capacity.
Leaders need to be the light in these darker times. Let’s care, let’s be safe, and let’s do out best.
Isabel